Featuring creative typography and hand drawn illustrations, the logo and packaging for the self-invented fictional company, Tropical Topical, is meant to look attractive and attention grabbing on the shelf, and evoke organic exuberance, that's built upon the trellis of trustworthy, quality products.
The company identity was solidified through the personality of the logo. Heavy, high-contrast, and inviting lettering, paired with monstera fronds in the shape of a crest come together to create a visual that's apt to easy recognition, and quick association with the products. (Not to mention, the suggestion of a tropical vacation for your skin!)
Brainstorming the direction of the product design was inspired by keywords like "organic", "natural", and "attractive". Hand drawn illustrations achieved the desired fresh look. They also exude the trustworthiness of small-town local products.
